Macro & Micro Environmental Analysis Essay Example | Topics and Well Written Essays - 3750 words

Macro & Micro Environmental Analysis - Essay Example This report stresses that considering the analysis of the above five industry forces, the hotel industry holds moderate to high level of attractiveness as three out of the five forces are in beneficial state and the threat of new entrants is also not high but moderate. Only adversely positioned industry force is the high rivulet levels within the industry and companies who specialize in their marketing and differentiating strategies and build strong brands will be able to counter this force as well. Thus, organisations with high internal capabilities will be able to enjoy strong profits within this industry. This paper makes a conclusion that it can be noted that the organisations and its performances are affected by a myriad of factors in its macro and micro- environments. While the factors within the micro environment is within the reach of organisational influence, the macro factors tend to affect the organisation but remain beyond the control of the company. Organisations can assess the conditions of its macro environment through application of SPECTLE analysis while the microenvironment can be assessed through stakeholder analysis or Porters five force concepts. While these analysis will only yield an insight in to the conditions of the environment, its the strategic responses which the company makes in relation to the environmental conditions which will decide how successful the company be in surviving and thriving in the turbulent business environment.